GUERRILLA MARKETING BETWEEN ART AND BUSINESS

If you consider the vision of P. Kotler for which marketing has its origins in the fact that men have needs and desires, we can say that marketing is born since prehistoric times. Even if you have evidence since the earliest times of certain forms of marketing, the sport itself can be traced back to the early twentieth century as a means of regulating the relationship between enterprises and the market. Over the years they have changed the approaches according to the company that also evolves, increasing consumption and growing competition. And here is the need for surprising forms and alternatives to convince consumers who are increasingly attentive, knowledgeable and full of news to choose a product, to prefer a company rather than the other. In 1984 the advertising JC Levinson coined the term “guerrilla marketing” to describe a form of promotion unconventional, low costs based on the creative use of the media. It is appreciating all the “old” methods of word of mouth, graffiti and murals, installations. The watchword is hit. In a market so saturated it must surprise the consumer. The Gurrilla Marketing is a kind of promotion extremely empathetic and engaging; It should be exploited to the fullest, with great creativity its own power and its potential to create something different, why not imaginative and artistic. If everything will turn into numbers? The right combination has not yet been discovered but surely you will be noticed and then chiaccherati has already worked!