We hear a lot about cookies at this time. But what are they? HTTP cookies are lines of text used to perform some tasks automatically, on the internet. Each site has cookies. While browsing we are not aware of their presence; in fact they carry out their work in silence, watching us. In June was the deadline date for come into compliance with the new law on cookies that provides authorization to be profiled by websites, when navigating. All sites must enter a banner warning, clearly visible that lead to the page where there is described the new privacy laws that performs the functions of the cookie and the use of these by third parties. To better understand, let’s add some notion about “cookies the web.” Cookies are divided into: technical cookies and cookie profiling. The former are transmitted by the site operator for purposes strictly related to good and proper operation of the site. Cookies technicians include cookies or navigation session needed to ensure the normal use of the website and its services allowing, for example, to authenticate to restricted areas or to make a purchase. Cookie functionality, improve the functionality of the site as they allow the user to make choices about some aspects of the persistent navigation (eg select the language or store some favorite products within an e-commerce). Analytics cookies or statistical, collect information to make measurements and statistics. Evaluate, for example, the number of users and the ways in which they visit the site.
Cookie profiling, taking the definition given by the guarantor of privacy “are aimed at creating profiles user and are used in order to send advertising messages in line with the preferences shown by the same part of surfing the net.” While cookies technicians do not need any prior consent from the user, for cookies profiling, the European and Italian regulations provides that “you should be adequately informed on the use of the same and express their valid consent.”
You can not get away from the cookie if you wish to use the internet world but at least we are more aware of what happens while surfiamo network.
