Reflections on the changing world of communication ... the era of images - Strike Out

The advent of social networks has led to a gradual democratization of communication.
There is a very unstable border between the private and institutional communication.
Both on the pages of individual users in the company profiles of the major social networks, it is being used increasingly to sleng, idioms and the brand new hashtag, which appear to increase the visibility of content in the internet world.
These are key elements to communicate the images to the general public. Amateur photos, selfie, stolen shots in moments of everyday life going crazy on the web to a desire for normality more or less real, and for the strength that the images have to inform us immediately moods, values and products.
In this regard it is increasingly resorting to brand new testimonial for advertising: the blogger.
Simple girls, young people, that a little soap and water ‘to play a little’ to have diventimento
unknowingly turned their spare time and their passion for shopping, for the kitchen
for make up and aesthetics in general, in a trade, becoming the true icons of style to follow.
Companies are taking more and more of these girls to notify users, fashion tips and not only for a type of advertising that comes from below, indirect, apparently disinterested.